Around the same time last year a well-known hairstylist with his own TV show came out with a highly buzzed about collection of hair care products. We bit, bought and were left flatly unimpressed. So why are we flipping our tresses over Nick Arrojo's (What Not To Wear) new hair care line,
Arrojo Product? Over the past 25 years, Mr. Arrojo has held positions with Vidal Sassoon, Wella, Bumble & Bumble and Aveda. Aside from being a celebrity and industry giant he, more importantly, speaks to us mere mortals and his line does too. As its' concept was being developed, Nick's main objective was not to be clever or cool but he wanted consumers to be able to pick up a product and say, ‘yes, I know what this is, I know what it does and I know how to use it’ with minimum fuss. Whether you're looking for more volume, lush texture, more shine or a way to eliminate the flyaway's, Nick's line answers every call. As one of our Beauty Editors (who's a diehard fan of the show) observed, "Nick works miracles on people's hair...even with those who are unsusceptible to change." If you're unable to get an appointment at his NYC Salon, his line will have you flipping your lid at home without depleting your budget: The 12-product assortment ranges in price from $10 to $16.


