Pureology SuperSmooth® Description: Experience silky, lasting control and intense shine with Pureology’s SuperSmooth® system, created to smooth and replenish unmanageable and multiple-processed hair resulting from chemical services such as hair colour and/or relaxing, straightening. SuperSmooth’s specific-density smoothing oils of camellia and sesame oil, organic shea butter, and organic geranium soften and tame the cuticle surface, frizz, curl patterns, and fly-aways for long lasting condition and smoothness.
· SuperSmooth Shampoo: CLEANSE. Gently cleanse and smooth unruly hair without stripping away moisture, and intensify natural shine while protecting colour vibrancy with this concentrated ZeroSulfate® shampoo. Wet hair, apply a quarter-sized amount of concentrated shampoo to wet hair and lather. Rinse. Repeat if necessary.
· SuperSmooth HairCondition: CONDITION & DETANGLE. Daily, detangling conditioner, smoothes and replenishes unruly hair, and intensify natural shine while protecting colour vibrancy. Massage gently into hair and scalp. Wait 1-2 minutes and rinse.
· SuperSmooth RelaxingHairMasque: NOURISH. Concentrated nourishing masque dramatically subdues frizz and dry, unruly volume, and intensifies natural shine while protecting colour vibrancy. Shampoo, rinse, leave on 2-5 minutes, and rinse.
· SuperSmooth SmoothingElixir: FORTIFY. Reparative treatment silkens, replenishes and smoothes highly sensitized, chemically-treated hair, and intensify natural shine while protecting colour vibrancy. Apply evenly through damp hair. Style as usual.
Features Benefits
Natural Derivatives
· Camellia Oil: Adheres to the outside of the hair shaft, taming frizz and flyaways
· Sesame Oil: Falls between cuticle layers for perfected shine & improved flexibility
· Organic Shea Butter: Slips into the cortex, for added softness and moisture
Organic Botanical
· Geranium: Deeply conditions and hydrates, increasing manageability and shine
NEW ThermalAntiFadeComplex® · Antioxidants and UVA/UVB full spectrum sunscreens, including Heliogenol and Vitamins C & E, maximize colour retention.
· Natural sugar provides a heat-resistant crystalline barrier to protect against frequent hot tool use.
ZeroSulfate® Shampoo
·Concentrated sulfate and salt-free formula gently cleanses hair without stripping colour or damaging the hair.
Suggested Retail Price
· SuperSmooth Shampoo: $27.00 (10.1oz)
· SuperSmooth HairCondition: $27.00 (8.5oz)
· SuperSmooth SmoothingElixir: $24.00 (2.5oz)
· SuperSmooth RelaxingHairMasque: $50.00 (5.1oz)
Launch/Availability: October 2009 in salons nationwide.
About Pureology Serious Colour Care®
All Pureology formulas offer an industry first: Longer Lasting Hair Colour – Guaranteed!® For more information visit
Pureology. Please note, Pureology products can only be guaranteed authentic when purchased from a salon.